When I was little, I loved sitting next to Grandma and watching her fill the pre-drawn patterns with colour. But it wasn’t just embroidery that interested me. I spent a lot of my free time crafting, beading, making wall hangings and of course lots of drawing. I admired Granny’s patience and manual dexterity, I loved to create.

In the spring of 2020, after a long period of confinement, I felt the urge to create again. I had time. Maybe that was the first impulse.

But the idea of embroidery was born in the summer, when we were going on a wine tour to Badacsony with friends and we thought we needed some kind of uniform T-shirt with our own design and inscription. I took it upon myself to make them. I knew who to turn to for help. “Grandma showed me”, I diligently embroidered, the T-shirts were made and everyone loved the end result.

The embroidery business was seen as an opportunity by my partner, Oliver. We set up a page, uploaded the designs we had made, and waited excitedly for feedback.

In October we started the business. In the first two months, we fulfilled over three hundred orders and our followers reached four thousand in a few weeks.

Oliver and I try to share the tasks. I do the embroidery – now not just on T-shirts, but on everything from canvas bags to denim jackets, hats, tea towels and wall hangings. Oliver manages our online interface, creates the content, keeps in touch with old and new customers, manages the day-to-day running of the business and of course, is constantly brainstorming.

We have a lot of plans for the future, but one thing is for sure, we will not give up the uniqueness of our products.

Eliza Dankovits

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